Berlin, 20 November 2025: ehotel has been recognised by WirtschaftsWoche in its latest 2025 Trust Ranking as a hotel booking portal with a very high level of customer trust. With a score of 67.5%, the Berlin-based portal ranks second, thereby confirming its long-standing reputation as a reliable platform for business travellers.
Trust as a key factor in the business travel market
The study by WirtschaftsWoche, in collaboration with ServiceValue, is based on extensive customer surveys and analyses providers’ performance in terms of satisfaction, reliability and recommendation rates. Over 550,000 customer reviews of more than 1,800 companies across 139 sectors were evaluated for the ranking. ehotel has been one of the top providers in the hotel booking portal sector for years.
“Business travellers today need platforms they can rely on at all times, regardless of office hours or last-minute changes to their itinerary,” says Fritz Zerweck, CEO of ehotel. “The fact that we have won this award again shows that we meet precisely these expectations: quick booking, transparent terms and conditions, and a service that works reliably at all times.”
Relevance for B2B and business travellers
The company’s position in the trust ranking underscores the fact that ehotel impresses not only with attractive offers, but above all with efficient processes, prompt responses and a high standard of service. These factors are particularly crucial in the context of business travel. For companies and travel managers, this represents a clear advantage when organising hotel bookings for staff.
About the Trust Ranking
For years, WirtschaftsWoche has been investigating which companies customers trust the most. The ranking is based on independent customer reviews collected in collaboration with ServiceValue. The results provide a reliable guide for consumers and businesses alike, as they reflect the actual customer experience.
