Berlin, 7 February 2025 – ehotel AG has once again come out on top in the prestigious TOP 100 innovation competition and has been awarded the coveted TOP 100 seal for 2025. For the ninth time, ehotel AG has been awarded the TOP 100 seal for its use of AI-supported processes, intelligent automation and sustainable business travel management.
The awards ceremony will take place on 27 June as part of the German SME Summit in Mainz, where science journalist and TOP 100 mentor Ranga Yogeshwar will personally congratulate ehotel AG on its renewed success.
In this special year, ehotel® is also celebrating its 25th anniversary – a milestone that underscores the company’s ongoing development of innovative and reliable solutions for business travel management.
Structured innovation processes for sustainable success
ehotel AG’s innovation strategy utilises artificial intelligence and automated systems to enable sustainable and efficient business travel bookings. Booking, settlement and administrative processes are continuously optimised through AI and smart data processing. Digital processes ensure the secure, compliant and efficient handling of business travel bookings. Seamless system integration into customers’ ERP systems prevents system disconnects, ensures compliance and enhances process stability.
“For us, innovation means developing forward-looking solutions that offer our customers genuine added value – whether through process automation, seamless integration into corporate systems or sustainable travel options,” explains Fritz Zerweck, CEO of ehotel AG.
Sustainability at the heart of the innovation strategy
Sustainability
is a key driver in ehotel AG’s innovation process. Through data-driven intelligence and automated filtering mechanisms, companies can make informed decisions regarding sustainable hotel bookings and eco-friendly accommodation. Through transparent CO₂ assessments, ehotel® helps companies efficiently integrate ESG targets into their travel planning.
Furthermore, ehotel AG promotes sustainable mobility
by specifically integrating hotels with electric charging points into its booking systems. This means travellers can not only choose sustainable accommodation but also conveniently charge their electric vehicles.
Innovation leadership reaffirmed
With its renewed recognition as a TOP 100 Innovator, ehotel AG underlines its role as a technology leader in the field of business travel booking. Through the consistent use of artificial intelligence and automation, ehotel® sets new standards in terms of efficiency, compliance and user-friendliness. Over 100 criteria were assessed, including innovation climate, digital processes and open innovation.
“Receiving the TOP 100 Award once again confirms our strategic approach to innovation. We are constantly developing solutions that help companies make their hotel bookings more efficient, sustainable and compliant,” says Fritz Zerweck.
As a recognised TOP 100 Innovator, ehotel® will be officially honoured for its innovative achievements at the German SME Summit.TOP 100: the competition
Since 1993, compamedia has been awarding the TOP 100 seal to SMEs for exceptional innovative strength and above-average innovation success. Since 2002, the scientific direction has been in the hands of Prof. Dr Nikolaus Franke. Franke is the founder and director of the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business. With 27 research awards and over 200 publications to his name, he is one of the world’s leading innovation researchers. The mentor for the TOP 100 is science journalist Ranga Yogeshwar. Project partners include the Fraunhofer Society for the Promotion of Applied Research and the German Association for Small and Medium-sized Businesses (BVMW). The magazine manager magazin supports the company comparison as a media partner, whilst ZEIT für Unternehmer is a cooperation partner. The hotel booking platform ehotel® aggregates accommodation offers from all providers worldwide on a single platform using meta-search technology. The Berlin-based company focuses its business strategy on providing comprehensive support for hotel bookings and the associated services for business customers. By integrating tools and services into the systems of the respective companies, alongside proprietary payment and billing solutions, ehotel® ensures optimised processes, seamless expenditure control, compliance and cost savings for its clients. The booking platform has repeatedly been recognised for its service quality by, amongst others, the German Institute for Service Quality and the market research institute ServiceValue.
