Berlin, 30 June 2025 – On Friday, 27 June 2025, ehotel AG was ceremoniously awarded the TOP 100 seal 2025 at the German SME Summit in Mainz. The award ceremony for Germany's most innovative medium-sized companies was hosted by renowned science journalist and long-standing TOP 100 mentor Ranga Yogeshwar, who personally congratulated ehotel® on its repeated success. For the ninth time, the Berlin-based company ranks among the top innovators of German medium-sized businesses – a milestone in ehotel®'s 25th anniversary year.
In the scientifically based selection process, ehotel® particularly impressed in the category of innovation success in size class B (51 to 200 employees in Germany). The company offers a holistic, technology-based solution for business travel bookings that automates processes, supports compliance with guidelines and actively integrates sustainability goals.
"In the business travel sector in particular, innovations are successful when they reduce complexity, automate processes and at the same time take ESG goals into account," says Fritz Zerweck, CEO of ehotel AG. "The repeated award as a TOP 100 innovator shows that our approach meets precisely these requirements – practical, technology-supported and always in close dialogue with our customers."
Structured innovation processes for sustainable success
ehotel®'s innovation strategy is based on a consistent combination of technological advancement and sustainable business practices. The platform combines intelligent meta search, booking, centralised billing, reporting and ESG-relevant functions in one system. Companies thus benefit from automated workflows, digital receipt data, correct tax reporting and centralised control – without media breaks or manual intermediate steps.
A central component is the specially developed sustainability tool, which transparently displays the ecological footprint of booked hotels and integrates it into the travel decision. This is supplemented by filters for sustainable accommodation and hotels with e-charging stations – contributing to a climate-conscious business travel culture.
Innovation as corporate culture
ehotel®'s innovative strength is fuelled by an actively practised culture of innovation. Around 70% of employees regularly contribute ideas, which are further developed in structured workshops or the weekly "Learning Corner". These interdisciplinary formats give rise to practical solutions such as booking assistants for standard enquiries, automated invoicing processes and new functionalities in the customer portal.
25 years of innovative spirit
In 2025, ehotel® will celebrate its 25th anniversary – looking back on a history marked by continuous development, customer proximity and the courage to question established paths. The company has established itself as a reliable partner for corporate customers in a dynamic market environment – both in Germany and internationally.
"I am particularly proud of how we have grown over the past 25 years: not through loud headlines, but through continuous development, customer proximity and the courage to go our own way. Our innovations do not come from an ivory tower, but from real needs – and often directly from the commitment of our employees," says Fritz Zerweck.
The official TOP 100 company profile of ehotel® can be found here:
https://www.top100.de/ehotel-ag-2025/
TOP 100: the competition
Since 1993, compamedia has been awarding the TOP 100 seal to medium-sized companies for exceptional innovative strength and above-average innovation success. Prof. Dr. Nikolaus Franke has been the scientific director since 2002. Franke is the founder and director of the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business. With 27 research awards and over 200 publications, he is one of the leading innovation researchers internationally. The mentor of TOP 100 is science journalist Ranga Yogeshwar. Project partners are the Fraunhofer Society for the Promotion of Applied Research and the SME association BVMW. The magazine manager magazin accompanies the company comparison as a media partner, and the magazine ZEIT für Unternehmer as a cooperation partner. For more information and to register, visit www.top100.de
.ehotel® is a leading hotel booking platform for businesses that enables transparent and efficient business travel booking through innovative technologies, automation and sustainable processes. Based in Berlin and with an international presence, ehotel® offers a smart, digital solution for travel managers, finance departments and companies with high travel volumes worldwide.
