Loyal customers who are happy to return: In the “Customer Loyalty 2023” survey conducted by ServiceValue GmbH in collaboration with DEUTSCHLAND TEST, the digital booking platform ehotel® was awarded the “High Customer Loyalty” seal of approval.
Berlin, April 2023. Loyal customers are the number one success factor for any business, as they serve as a barometer of consumers’ brand loyalty and overall satisfaction with service quality. For business travellers and hotel guests, a diverse range of accommodation options combined with a straightforward and clear booking process and reliable billing is crucial to their regular use of their preferred provider. In its latest study, “Customer Loyalty 2023”, the ranking agency ServiceValue, in cooperation with Deutschlandtest, has now found that the booking platform ehotel® enjoys “High Customer Loyalty” and has awarded the company the corresponding seal of approval. Berlin-based ehotel AG has been offering its customers a comprehensive digital booking process since 2000, bringing together the world’s best accommodation options on a single platform. The company focuses primarily on business travellers and corporate clients, supporting them in planning and controlling expenditure on their hotel stays through integrated meta-search technology and proprietary payment and billing solutions.
In collaboration with the ranking network Deutschlandtest, the Cologne-based analysis and ranking agency ServiceValue investigated which companies and brands are particularly successful in building customer loyalty. For the study in question, “Customer Loyalty 2023”, around 657,000 customer reviews were collected across 2,208 companies from 158 sectors. Customers of ehotel AG stated particularly frequently that they would choose this provider again when making a new booking. Together with Deutschlandtest, ServiceValue has therefore now awarded the digital hotel booking portal the “High Customer Loyalty” seal of approval. CEO Fritz Zerweck is delighted that hotel guests and business customers stated they would use his company’s services again at any time: “For us, customer satisfaction is the most important benchmark. It is therefore a fantastic result that so many business travellers and hotel guests are satisfied with our service and would like to return.” This demonstrates that his company is on the right track with its digital aggregation of global accommodation offers combined with its innovative meta-search technology. According to CEO Fritz Zerweck, ehotel AG therefore intends to continue focusing on process and transparency optimisation and to further integrate its own mobile app in order to consistently offer its customers a unique user experience. The “Customer Loyalty 2023” study was conducted by the market psychology analysis institute ServiceValue in cooperation with DEUTSCHLAND TEST. The ranking was published on ServiceValue and deutschlandtest.de and is available online there. The hotel booking platform ehotel® aggregates accommodation offers from all providers worldwide on a single platform using meta-search technology. The Berlin-based company focuses its business strategy on providing comprehensive support for hotel bookings and the associated services for business customers. By integrating tools and services into the systems of the respective companies, alongside proprietary payment and billing solutions, ehotel® ensures optimised processes, seamless expenditure control, compliance and cost savings for its clients. The booking platform has repeatedly been recognised for its service quality by, amongst others, the German Institute for Service Quality and the market research institute ServiceValue.
