Press release – 19 November 2025
Embargo: release immediately
ehotel AG recognised as the best online portal for hotel bookings
Berlin, 19 November 2025: ehotel AG, the leading hotel booking platform for business travel, has once again been recognised by Handelsblatt, a renowned German business publication. In the “Best Online Portals” ranking, ehotel® secured first place in the Hotel Booking/Comparison category. This prestigious accolade further reinforces the company’s market position and underscores its unwavering commitment to customer satisfaction and providing efficient booking solutions.
The study, published by Handelsblatt in cooperation with ServiceValue, emphasises the pivotal role of clear guidance, precise filtering options and reliable processes in a digital marketplace that is becoming increasingly complex.
ehotel® has received highly positive ratings in these areas: its well designed filter functions, strong focus on the booking process and the way it brings extensive B2B expertise into an intuitive user experience. This allows users of ehotel.de and ehotelag.com to quickly identify the most relevant results and helps companies manage their hotel bookings with structure, transparency and efficiency.
For ehotel®, this award is both a testament to the company’s ongoing success and a meaningful milestone in its recent progress. CEO Fritz Zerweck sees the renewed recognition from Handelsblatt as a clear validation of the company’s philosophy. “We are delighted with this top ranking. Above all, it is a sign of the trust our customers place in us. At ehotel®, we are committed to simplifying complex booking processes, ensuring transparency, and enhancing security. This award is a testament to our commitment to ongoing innovation and our strategic direction.”
The study is based on almost 50,000 customer evaluations and is regarded as one of the most prestigious consumer surveys in the German online market. A total of 352 online portals across 28 categories were assessed.
“We are particularly pleased that our clear focus on hotel booking and the transfer of our B2B expertise to the private customer segment has been recognised so positively by Handelsblatt. We consider it very important to be recognised for our high security standards, as this demonstrates how trust is fundamental to delivering a positive booking experience. This is an area in which we intend to continue making progress,” concludes CEO Zerweck.
The hotel booking platform ehotel® consolidates accommodation offers from all providers worldwide on a single platform using META-SEARCH technology. Based in Berlin, the company focuses its strategy on the comprehensive support of hotel bookings and related services for corporate clients. By integrating tools and services into clients’ existing systems, along with proprietary payment and billing solutions, ehotel® ensures optimised processes, seamless expense control, compliance, and cost savings for its customers. The booking platform has repeatedly been recognised for its service quality, including awards from the German Institute for Service Quality and the market research institute ServiceValue.
