Berlin, 23 May 2025 – As part of a comprehensive study conducted by DEUTSCHLAND TEST and the market research institute ServiceValue, the Berlin-based hotel booking platform ehotel® has been named the industry winner in the ‘Travel Booking Portals’ category and awarded the ‘Highest Reputation 2025’ rating.
ehotel® is thus among the companies in Germany that convey a particularly positive overall image within their sector. This is achieved through a strong market presence, trustworthy communication and consistent performance vis-à-vis bookers, customers, partners and industry observers.
The study is based on the analysis of more than 14.2 million online mentions relating to around 17,000 German companies and brands. Five key factors were assessed: management, sustainability, product and service quality, employer performance and cost-effectiveness. The “Highest Reputation” award was given to companies that clearly stand out from the competition within their sector.
“For us, this award is valuable proof that our holistic approach to business travel management is also publicly recognised and valued,” says Fritz Zerweck, CEO of ehotel®. “As a technology-driven company with a strong focus on service quality, compliance and sustainability, we stand for efficiency and transparency in the interests of our customers. The fact that we have achieved top marks in an area as sensitive as a company’s reputation is both an honour and an incentive for us.”
With its scalable and integrable platform, ehotel® meets the requirements of internationally positioned companies – from growth-oriented SMEs to globally active corporations and travel management companies.
The study has been published online at https://deutschlandtest.de/rankings/unternehmen-mit-dem-besten-ruf. You can also view the full results at servicevalue.de. The hotel booking platform ehotel® aggregates accommodation offers from all providers worldwide on a single platform using meta-search technology. The Berlin-based company focuses its business strategy on providing comprehensive support for hotel bookings and related services for business customers. By integrating tools and services into the systems of the respective companies and using proprietary payment and billing solutions, ehotel® ensures optimised processes, seamless expenditure control, compliance and cost savings for its customers. The booking platform has repeatedly been recognised for its service quality by, among others, the German Institute for Service Quality and the market research institute ServiceValue.
