press release

Without innovation, there would be no progress. It is the free spirits, the creative minds and the courageous individuals who are needed in the German economy to drive new ideas forward and make the country competitive. As a customer-focused company, ehotel® sees it as its duty to offer new solutions using modern technologies and the highest standards of service, thereby simplifying the work of business travellers, travel agents, buyers and indeed entire companies. The hotel booking portal ehotel® has now been named ‘Innovator 2021’ by the business portal ‘Die Deutsche Wirtschaft’ for its innovative meta-search technology. The technology enables a comprehensive search to find only suitable rooms from over 7 million hotel offers across some 600 different reservation systems – taking into account internal company guidelines or preferences. Furthermore, intelligent filters sort the search results by classic criteria such as star ratings, distance and reviews, whilst simultaneously displaying sustainability certificates, ADAC member benefits and similar special offers.From numerous applications, the committee – comprising previous year’s winners, economic experts and business journalists – has selected the best companies – from a wide range of industries with diverse forms of innovation – that impress with their innovative strength and are now in the running for the public vote. The country’s largest business jury, comprising over 80,000 entrepreneurs, managing directors and executives, will vote for the “Innovator of the Year” from 12 October 2021. “We are proud that our courage is being rewarded,” explains Fritz Zerweck, CEO of ehotel®: “Those who are innovative dare to try new things without knowing in advance whether they will succeed.” The company sees the award as both a recognition and motivation to launch its next innovation. Further information on the nominees and the People’s Choice Award is available on an ongoing basis on the Die Deutsche Wirtschaft website. The hotel booking platform ehotel® aggregates accommodation offers from all providers worldwide on a single platform using meta-search technology. The Berlin-based company focuses its business strategy on providing comprehensive support for hotel bookings and related services for business customers. By integrating tools and services into the systems of the respective companies, alongside proprietary payment and billing solutions, ehotel® ensures optimised processes, seamless expenditure control, compliance and cost savings for its clients. The booking platform has repeatedly been recognised for its service quality by organisations including the German Institute for Service Quality and the market research institute ServiceValue.