Berlin, 23 May 2025 – In an extensive study by DEUTSCHLAND TEST and the market research institute ServiceValue, the Berlin-based hotel booking platform ehotel® was recognised as the category winner in the ‘Travel Booking Portals’ segment and received the ‘Highest Reputation 2025’ distinction.

This places ehotel® among the companies in Germany that convey an especially positive overall image within their industry. This reputation is driven by strong market presence, trustworthy communication, and consistently high performance towards bookers, customers, partners, and industry observers.

The study is based on an analysis of over 14.2 million online mentions of around 17,000 German companies and brands. Five key factors were evaluated: management; sustainability; product and service quality; employer performance; and economic efficiency. Companies that clearly stand out from their competitors within their industry were awarded the “Highest Reputation” distinction.

“This award is valuable confirmation that our holistic approach to business travel management is publicly recognised and valued,” says Fritz Zerweck, CEO of ehotel®. “As a technology-driven company with a strong focus on service quality, compliance and sustainability, we prioritise efficiency and transparency for the benefit of our clients. Receiving top marks in such a sensitive area as corporate reputation is both an honour and a source of motivation for us.”

Thanks to its scalable, integration-ready platform, eHotel® is well-placed to meet the needs of companies operating internationally, ranging from growth-oriented SMEs to global corporations and travel management companies.

The study has been published online at deutschlandtest.de/rankings/unternehmen-mit-dem-besten-ruf. The complete results can also be viewed at servicevalue.de.