Without innovation, there would be no progress. It is the free spirits, the creative and the courageous that are also needed in the German economy to drive new ideas forward and make the country competitive. As a customer-oriented company, ehotel® sees it as its duty to offer new solutions with modern technologies and the best service, which simplify the work for business travelers, travel agents, buyers, and even entire companies. For its innovative meta-search technology, the hotel booking portal ehotel® has now been awarded as Innovator 2021 by the entrepreneur portal “Die Deutsche Wirtschaft”. The technology enables a comprehensive search to find exclusively suitable rooms from over 7 million hotel offers from approximately 600 different reservation systems – considering internal company specifications or preferences. In addition, intelligent filters sort the search according to classic features such as stars, distance, and ratings, while also displaying sustainability certificates, ADAC member benefits and similar specials.

From numerous applications, the committee of last year’s winners, business experts and business journalists has selected the best companies – from a wide variety of sectors with a wide variety of forms of innovation – which convince with their innovative strength and now enter the race for the audience award as nominees. The largest business jury in the country, consisting of more than 80,000 entrepreneurs, business leaders and executives, will vote on the “Innovator of the Year” from the 12th of October 2021. “We are proud that our courage is being rewarded,” explains Fritz Zerweck, CEO of ehotel®: “Those who are innovative dare to do new things without knowing beforehand that they will succeed.” The company takes the award as a distinction and motivation to launch the next innovation. Further information on the nominees and the Audience Award is continuously available on the website of Die Deutsche Wirtschaft.